We are live, invest now!

For as little as $100, you can now invest in professionally managed, institutional-quality real estate assets.


More important is our shared mission to make commercial real estate accessible and fair to everyone, and to always put the interests of our investors first. At Profit Property USA LLC, we believe that everyone should have the ability to invest in real estate.

Other online platforms are either littered with conflicts,  charge excessive fees, or both, putting everyday investors at a huge disadvantage. We are changing the game by offering a simple online real estate platform that’s open to everyone.

Investment Strategy

Value-oriented investment strategy to invest in real estate opportunities that maximize operating performance, free cash flow, and long-term appreciation.

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Our Underwriting Process

We acquire and aggregate data to derive insights, and visualize findings in order to drive the following:




Grow Rich with
Real Estate

Real Estate investments historically outperform the stock market and are a great way to develop significant wealth.

About Us

Profit Property USA LLC is led by its founders and board of advisors, with over 40 years of industry experience and involvement in real estate investments exceeding $1 Billion.

Focus Areas

Quality assets

Network and Relationships


Positive Cash Flow

Financial and Market Analysis

Investment Portfolio

Our Founder & CEO

Zak Laikin

Zak, has over 10 years of real estate experience and has been involved in a multitude of transactions in both commercial and residential properties valued at over $1B (asset cost including his family office). Zak is an entrepreneur who has founded and sold several businesses that utilized internet based marketing prior to founding Profit Property USA LLC. Zak attended Augsburg University in Minnesota and IUPUI in Indianapolis.
Zak’s guiding principle when creating Profit Property USA LLC was his desire to share the opportunities to invest in real estate with everyone, which until now were reserved only for the elite top 1%.
Zak has been licensed since 2008 in the state of Indiana as a real estate managing broker.

Advisors to CEO

Louis Conforti

Mr Conforti is the Chief Executive Officer of Washington Prime Group (NYSE:WPG). Washington Prime Group Inc. (NYSE: WPG) is a retail REIT and a recognized leader in the ownership, management, acquisition and development of retail properties. WPG combines a national real estate portfolio with its expertise across the entire shopping center sector to increase cash flow through rigorous management of assets and provide new opportunities to retailers looking for growth throughout the U.S

Mr Conforti has previous experience in various executive roles at Colony Capital, Inc., Balyasny Asset Management LP, UBS O’Connor, O’Connor Colony Property Strategies, Prime Group Realty Trust (“Prime”), a publicly traded office and industrial property real estate investment trust after starting his career at CIBC World Markets and Alex Brown & Sons within their real estate investment banking and capital markets divisions.

Lacy M Johnson

Mr. Johnson is a partner with the Ice Miller LLP law firm, where he has practiced since January 1993. His primary practice areas focus on public affairs services and he serves as co-chair to the firm’s Public Affairs and Gaming Group. Before joining Ice Miller, Mr. Johnson served as Attorney, Government Relations Services, Sagamore-Bainbridge, Inc., Director of Security for the Indiana State Lottery, liaison with the Indiana General Assembly, and Lt. Colonel and deputy superintendent for Support Services for the Indiana State Police. Mr. Johnson is a Democratic National Committeeman and former Lt. Commander of the United States Naval Intelligence Reserves.

Mr. Johnson serves on the Board of Directors of Kemper Corporation. Kemper Corporation (NYSE: KMPR) is one of the nation’s leading specialized insurers. With over $12 billion in assets, Kemper is improving the world of insurance by providing affordable and easy-to-use personalized solutions to individuals, families and businesses through its Auto, Personal Insurance, Life and Health brands. Kemper services over 6.4 million policies, is represented by more than 30,000 agents and brokers, and has over 8,000 associates dedicated to meeting the ever-changing needs of its customers.

Marty Obst

Marty Obst founded MO Strategies in 2010, an Indianapolis political and business consulting firm. Obst currently serves as Senior Political Advisor to Vice President Mike Pence, as well as Chairman of the Vice President’s operation of the Trump-Pence re-election campaign. Obst was a co-founder and Senior Advisor to America First Policies, the 501c4 organization tasked with promoting the White House agenda. In addition, Obst is the Chairman of Great America Committee, Vice President Pence’s Leadership PAC. Marty has worked at the highest levels of national and Indiana state politics, distinguishing himself in the areas of campaign management and campaign fundraising.

During the 2016 election cycle, he first served as Campaign Manager for then Governor Mike Pence’s re-election effort. As one of the most competitive Governor races in the country, Marty was responsible for day to day operations, overall campaign planning and coordination, as well as major donor fundraising. When Governor Pence was tapped to be Donald Trump’s running mate, Obst became Campaign Manager and Director of Operations for the Vice President’s Campaign, overseeing planning, execution, and fundraising for the Vice Presidential candidate.

Before serving as Campaign Manager, Obst served in various political and fundraising capacities for numerous clients, including the Republican Governors Association, National Republican Congressional Committee, Boehner for Speaker, and the Indiana Republican Party.

Obst served as Deputy CEO of the 58th Presidential Inaugural Committee, overseeing fundraising, friends and family coordination, and all aspects of inaugural week activities involving the Vice President-elect. Under his leadership, the 58th Inaugural shattered all fundraising records by raising over $100 million.

As President of MO Strategies, Marty provides strategic and grassroots advisory services to over two dozen major corporations, coalitions and associations. He has currently has offices in Indianapolis, Indiana and Washington, D.C.

Jeffrey D Echt

For over 25 years Jeff has been active as an executive in the institutional real estate market and as a principal in the entrepreneurial real estate arena. While employed by a large publicly traded company and as a sponsor of private real estate transactions, Jeff has acquired and executed business plans on a wide variety of assets types with an array of individual and institutional investors. Specifically, through Perennial Investments and Advisors, LLC, a firm Jeff founded in 2004, Jeff and his partners have invested in real estate investments with an aggregate value exceeding $1 billion. Prior to Perennial, Jeff served in various acquisition and finance roles at Equity Office Properties (formerly EOP:NYSE) and Trizec Properties, Inc. (formerly TRZ:NYSE). While performing the functions of CFO and Treasurer at TRZ, Jeff oversaw a focused team that sourced, negotiated and closed over $7 billion of capital transactions. As a senior financial executive, Jeff coordinated and played an active role in various financial-related matters, including financial accounting, budgeting, SEC compliance, Sarbanes-Oxley implementation, managing exposure to interest rate risk, risk management and select tax matters. Jeff earned his BS in Business-Accounting and his Juris Doctor from Indiana University (Cum Laude).

Vincent Donargo

Vincent Donargo was appointed to Executive Vice-President and Chief Financial Officer of Celadon on May 1, 2019. He joined Celadon in November of 2017 as Chief Accounting Officer. He previously served as Executive Vice President and Chief Financial Officer of Beaulieu Group LLC, a North American carpet and flooring manufacturing company. Prior to joining Beaulieu Group, he held senior finance positions at several publicly-traded companies. Mr. Donargo holds a BA in Accounting from Rutgers University.

Larry Paulson

Larry Paulson is Qualcomm’s Vice President of Sales for North America and ANZ. In this role he oversees all Qualcomm chipset sales activities with direct customers including but not limited to Google, Microsoft, Facebook,, Bose, Commscope, Irobot, Lenovo, Motorola ,Netgear, Sierra WIreless, Comcast, Charter Communications, Fossil, and auto customers General Motors, Ford, Continental and Harman. He is currently based in Qualcomm headquarters in San Diego CA.

He was previously vice president and president Qualcomm India and SAARC. In this role he was responsible for all Qualcomm business activities in India, Bangladesh, Sri Lanka and Nepal. In this role Paulson was based in Delhi India.

Paulson has more than 30 years of experience in the wireless telecom industry. This includes senior executive management roles with Nokia Oy, Brightpoint Inc and current roles with Qualcomm Inc.

From 2001-15 he served on the board of Commnexus, a Southern California technology trade group which runs programs such as Market Link and EvoNexus, a technology incubator based in San Diego and Orange County.

Mr Paulson currently resides in Rancho Santa Fe, CA with his wife Gretchen.

Management Team's
Past Development Partners

Our Promise

Access to institutional-quality real estate opportunities
Investing in real estate opportunities that meet diversified portfolio goals
Human intelligence tools that validate our processes
Focus on our strict fundamentals, including investing in properties that are well-leased and have other positive attributes
We maintain a dedicated asset management team who support our transactions through a lifecycle starting with the initial investment

The Future of Real Estate Investing is Here